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Audi Target Group Analysis
Deep Dive into Target Group of all Audi Models
Brief:
When I interned at TD Marketing consulting company, my first task was to work on Audi's target group analysis, using the big data from the third-party company.
Based on the data, I created user persona and user stories for each model and assisted in completing the marketing analysis report.
Demographic Insights
Lifestyle
Interests - Entertainment & Sports
Interests - Travel
Interests - Food
Other Hobbies
Places Visited
Consumption Habits
Fashion & Beauty
Typical Weekday
Typical Weekend
Digital Habits
App Usage - Non-Mobility App
App Usage - Non-Mobility App
App Usage - Mobility App
App Usage - Automotive Services App
Media Channels
Mobility
In-car Behavior
Present and Future Car
Expectations on Premium Car Brands
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